The digital world has become fast, loud, and disposable. Websites are launched, optimized, redesigned, and forgotten. We believe brands deserve better.
Digital Dolce exists to restore meaning, clarity, and authorship to the digital space. We design websites and brand systems that feel considered, grounded, and unmistakably intentional—work that holds its value long after trends move on.
We do not chase attention. We design for recognition.
Some things need to last.
Not Everything needs to scale
We chose a completely different business model than other brands. We work with fewer clients, allowing us to do deeper work and make better decisions.
Every one of our projects begins with a single question:
“What should still be true about this brand ten years from now?”
From that answer, everything follows. This is the authorship of a beautiful brand, and a life-long partnership.
A Brand is not A Campaign. It's a point of view, made visible.
Narrative-first design
what we're known for
Every site is structured like a story, not a funnel. Sequence, pacing, and restraint matter more to us than features ever will.
Enduring systems
We design brands to age well. No trends. No unnecessary complexity. Timeless.
The result is work that feels inevitable, not engineered.
Your brand is not elevated. It is carefully shaped—by hand—to align with its ambition. Every decision is deliberate, every element restrained. The brands we build don’t perform for attention. They stand with conviction and endure beyond the moment.
We work with a small number of clients each year. Our selection is intentional.
Digital Dolce is a private design studio founded by Clay Morton in 2018. His work is known for restraint, clarity, and long-term operation. You'll find he is an expert in many fields and brings passion to every project.
Clients come for judgment as much as design—Clay is someone who can see what matters, remove what doesn’t, and shape brands with conviction. Every project is personally directed from start to finish by Clay to ensure just that.
Clay Morton
the studio director
Client notes
Graciously shared
Clay Morton with Digital Dolce is amazing! He brings a sincere excitement and professionalism to his website building and branding creations. When I show other professionals in different fields my new website, the response I get most is how good it looks. With his continued web support, he works seamlessly and patiently with my ideas while providing a great source of his own creativity and know-how when it comes to an online presence. 10/10. Totally recommend.
— Appalachian Alchemist
"We LOVED working with Clay on our website. We are a new business and Clay made the process so easy and he walked us through each step. He was so quick and had our site up in a week. We could not be happier with the entire process. He was so fun to work with and is incredibly talented. We highly recommend Clay!"
— Mint Home LLC
"Clay fully built my page for Freedom Cleaning Company! He rebuilt my husbands site and we were very pleased, so I knew I had to get him to build mine as well! He is on top of making sure its launch is smooth and problem free! If you need a change on something or an update, he's quick and easy to work with! I fully trust it in his hands! Clays definitely our guy when it comes to our website needs! It really took a huge load off of our plates! The prompt work he did was very impressive!"
— Freedom Cleaning Co.
"Clay helped clean up, update, and manage my website for Rugged Rock Landscaping. Had I known Clay built and managed websites before mine was made, I would've had him do it the first time! It was finally done the right way when Clay took it on! Can't go wrong! He's my go-to website and Google guy! I even gave him my Google passwords so he could do his thing. Very trustworthy!"
— Rugged Rock Landscaping Co.